As both a marketer and a mother, I’m constantly drawn to brands that not only understand the realities of parenting, but design for them. My collaboration with La Mère Mom, a fashion-forward brand dedicated to creating stylish, breastfeeding-friendly clothing, was a perfect alignment of passion, purpose, and storytelling.
Style Meets Function: Redefining Breastfeeding-friendly Fashion
La Mère Mom designs with the modern mom in mind. These practical pieces don’t sacrifice style, and they create confidence during one of the most transformational phases of life. My goal in this campaign was to visually represent that balance, celebrating the beauty, strength, and functionality found in each piece.
As a mother, I felt deeply connected to the brand’s mission. As a marketer, I saw an opportunity to elevate it with content that was visually strong, emotionally resonant, and strategically crafted.
Creative Direction and Modeling
For this project, I served as both creative director and model, curating scenes that felt intimate and empowered. Each look was styled to highlight the versatility of La Mère Mom’s clothing, from everyday comfort at home to on-the-go ease. I focused on creating moments that every mom can relate to: nursing in a quiet corner, multitasking with confidence, or simply feeling like yourself again.
With every frame, I sought to show that breastfeeding-friendly doesn’t mean fashion-compromised. These are clothes that support and flatter, designed to make moms feel good in their skin.
Strategic Brand Alignment
As a marketing professional, I understand how vital authentic storytelling is, especially for brands catering to niche but powerful audiences like new moms. My content was crafted to:
- Reflect the brand values of empowerment, comfort, and elevated motherhood
- Connect emotionally with La Mère Mom’s core demographic
- Provide versatile assets for use across social, web, and email campaigns
Final Thoughts
This collaboration was a heartfelt one, an opportunity to blend professional expertise with personal experience. I felt proud to represent a brand that champions moms in every sense. Through authentic, polished content, we told a story of style, motherhood, and strength. I’m proud to have played a key role in bringing that vision to life.
If you’re a brand looking to create content that is both strategic and soulful, I’d love to collaborate!
xoxo,
Michaela Rae
V. Studio 