Before becoming a parent, I underestimated the power of sleep. I could pull late nights, power through early mornings, and still function at my best. But once I became a mom, I realized something critical: exhaustion isn’t just about feeling tired—it impacts focus, creativity, and decision-making.
For entrepreneurs, marketers, and professionals who are also parents, balancing career ambitions with the sleep deprivation of early parenthood can feel impossible. But rest is a strategic asset—not just a luxury. Here’s how to optimize energy, productivity, and well-being, even when sleep is scarce.
Embrace Power Naps
Instead of fighting exhaustion, work with it! Short, strategic power naps (10-20 minutes) improve cognitive function and creativity—key skills for problem-solving and strategic thinking.
No time for a nap? Try:
- Screen-free breaks: Close your eyes for 5 minutes between meetings
- Breathwork: Deep breathing or mindfulness exercises to refresh your mind
- Light movement: A short walk to reset focus and prevent burnout
Build Systems, Not Just Routines
In marketing and business, systems drive efficiency—and parenting is no different. Establish a calming bedtime routine for your little one. A warm bath, a gentle lullaby, and dimmed lights can signal that it’s time to sleep. A predictable, wind-down routine (for both you and your child) trains your brain to detach from stress and prepare you for bedtime.
How to streamline bedtime:
- Batch tasks: Prep bottles, pajamas, and bedtime essentials in advance
- Use automation: Automate bedtime routines with the Amazon Kids Echo Dot
- Create consistency: Keep the same bedtime, even on weekends
Protect Your Mental Bandwidth
Lack of sleep makes even simple decisions feel overwhelming. Reduce decision fatigue by creating go-to solutions for repetitive tasks.
For work:
- Use templates and automation to streamline workflows
- Plan tasks in batches instead of jumping between projects
- Rotate a set of easy meals to avoid decision stress
Optimize Your After-Work Self-Care
Self-care is essential for maintaining and improving mental health. Track what’s impacting your rest (screen time, stress, caffeine) and test small adjustments to improve sleep quality.
Quick Evening Routine Optimization Hacks:
- Reduce blue light exposure at least two hours before bed
- Keep a cool, dark, and quiet sleep space—a pair of blackout curtains can help!
- Try melatonin-friendly habits like herbal tea
Rest is a Business Strategy
Sleep isn’t just about physical rest—it’s about long-term success. Whether you’re a parent navigating sleepless nights or a professional juggling responsibilities, prioritizing rest isn’t selfish—it’s essential. The more intentional you are about protecting your energy, the more effective, creative, and resilient you’ll be in every area of life.
So if you’re running on fumes today, take a breath, make small adjustments, and give yourself grace. A well-rested version of you is the most powerful one.
Now, go take that power nap. Your future self will thank you!
xoxo,
Michaela Rae
V. Studio 