Moonlight Market – Selling Books and Art
Artist and Author Michaela Rae shares her experience selling books and art at Moonlight Market in downtown Salt Lake City. A fun, local event where you can find crafts and other handmade and local goods.
Behind the Mic – Presenting on Horror and Romance at FanX
Last month, I had the pleasure of being a panelist at FanX Salt Lake, a multi-day comic convention of fandom and community among pop-culture enthusiasts. FanX is one of my favorite ways to connect my love of anime, comic books, and cosplay to my work as a dark fantasy author and poet. Over the course…
Illuminated Prose – Hosting a Craft Booth at the Ren Faire
When you spend your weekdays in the world of marketing and content strategy, you start to see storytelling everywhere. Campaigns, copy, visuals—they’re all just different ways of crafting a narrative that pulls people in. But every once in a while, I get to step away from digital screens and enter a different kind of storytelling…
Love Bites – Presenting on Romance and Horror at StokerCon
Michaela Rae shares insights from her experience speaking at StokerCon on a panel about blending horror and romance. Strategic marketing benefits, such as increased visibility, credibility, and networking. The emotional intensity of combining the genres offers potential to expand readership and create engaging cross-genre content, yielding measurable PR results.
Creativity in Motion – My Experience at the 2025 Utah Arts Festival
During the Utah Arts Festival, I engaged in storytelling as a marketing professional and writer. I was honored to have pieces featured in two anthologies and participated in Collective Tales Publishing. My poem “Obituary for a Dying Art” earned an Honorable Mention, reflecting my commitment to community, creativity, and authentic connection.
Blending Genres and Building Brands – Marketing Lessons from RomCon 2025
Discover key creative marketing and storytelling lessons from RomCon 2025, where I spoke on a panel about horror, romance, and mental health. Learn how emotional contrast, vulnerability, and genre blending can elevate your brand strategy, connect with audiences, and drive meaningful engagement.
V. Studio 