Behind the Mic – Presenting on Horror and Romance at FanX
Last month, I had the pleasure of being a panelist at FanX Salt Lake, a multi-day comic convention of fandom and community among pop-culture enthusiasts. FanX is one of my favorite ways to connect my love of anime, comic books, and cosplay to my work as a dark fantasy author and poet. Over the course…
Illuminated Prose – Hosting a Craft Booth at the Ren Faire
When you spend your weekdays in the world of marketing and content strategy, you start to see storytelling everywhere. Campaigns, copy, visuals—they’re all just different ways of crafting a narrative that pulls people in. But every once in a while, I get to step away from digital screens and enter a different kind of storytelling…
Love Bites – Presenting on Romance and Horror at StokerCon
Michaela Rae shares insights from her experience speaking at StokerCon on a panel about blending horror and romance. Strategic marketing benefits, such as increased visibility, credibility, and networking. The emotional intensity of combining the genres offers potential to expand readership and create engaging cross-genre content, yielding measurable PR results.
Creativity in Motion – My Experience at the 2025 Utah Arts Festival
During the Utah Arts Festival, I engaged in storytelling as a marketing professional and writer. I was honored to have pieces featured in two anthologies and participated in Collective Tales Publishing. My poem “Obituary for a Dying Art” earned an Honorable Mention, reflecting my commitment to community, creativity, and authentic connection.
Painted Rose Art – Community-Driven Brand Building
Michaela Rae recounts her journey in founding Painted Rose Art, an art studio and gallery designed to foster community and creativity. By crafting a cohesive brand identity and engaging the local community through exhibitions and marketing, she built a strong foundation that later evolved into Sugar Space Play Café, continuing her vision.
Bringing Luna Noëlle to Life – Growing a Jewelry Brand from the Ground Up
Discover how I brought Luna Noëlle, a nature-inspired jewelry brand, to life through strategic brand identity design, custom Shopify website creation, earthy product photography, and a soulful social media strategy. Featuring celestial symbols, turquoise stones, and minimalist design, this case study explores the full creative direction behind a handcrafted, astrology-focused jewelry line.
International Serenity Run – Creative Direction for a Movement Rooted in Recovery
Discover how thoughtful creative direction and branded merchandise brought new energy to the International Serenity Run, an event uniting clean and sober motorcycle riders through 12-Step recovery. Learn how I helped elevate their visual identity, support their mission, and create compelling content for web and social media.
Building the Mantis Brand – Strategic Design for a Forward-Thinking Team
Discover how a new logo, custom illustrations, branded merchandise, and photography helped Team Mantis build a cohesive visual identity rooted in innovation and strategy.
Blending Genres and Building Brands – Marketing Lessons from RomCon 2025
Discover key creative marketing and storytelling lessons from RomCon 2025, where I spoke on a panel about horror, romance, and mental health. Learn how emotional contrast, vulnerability, and genre blending can elevate your brand strategy, connect with audiences, and drive meaningful engagement.
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