Meaningful Identities
From concept to execution, I’ve worked with businesses to craft compelling brand identities, design visuals that resonate, and develop strategies that drive growth. Whether launching a new business or refining an existing brand, my expertise in design, marketing, and storytelling helps businesses stand out and grow.
Sugar Space Play Café
A vibrant coffee shop and play space designed for families. As co-founder, I developed and executed comprehensive marketing strategies that demonstrated the unique potential of the concept, leading to the business being acquired.
The Hair Collective
A collaborative branding project for a modern salon. I worked closely with the client to establish a cohesive brand identity, delivering a custom logo, website, high-quality product photography, and a strategic social media presence.
Almost Alice
A boutique brand specializing in handmade clothing and bows. I created a unique brand strategy, designing apparel, capturing product imagery, and refining the visual identity to align with the brand’s whimsical aesthetic.
Luna Noelle
A jewelry brand built from the ground up. I developed a complete brand identity, including a sleek logo, an engaging e-commerce website, captivating product photography, and a social media strategy to drive visibility and sales.
International Serenity Run
A movement dedicated to mindfulness and adventure, International Serenity Run needed a strong visual identity. I designed an updated logo, captured dynamic photography, and created branded merchandise that reflected the event’s spirit of endurance and tranquility.
Ava Face
Ava Face is a beauty brand focused on self-expression and artistry. To enhance its visual appeal, I provided high-quality product photography and striking portrait photography, ensuring that every image showcased the rich textures, colors, and details of the brand’s cosmetics.
Mantis
A business team seeking a cohesive brand presence, Team Mantis needed a visual identity that aligned with their innovative work. I designed a logo, provided professional photography, developed merchandise, and created custom illustrations of market personas to bring their target audience insights to life.
What people are saying
“Michaela completely transformed Luna Noelle with a stunning brand identity. From the elegant logo to the beautifully curated product photography, every detail captured the essence of our jewelry line.“
— Charlotte, Luna Noelle
“Michaela helped craft the perfect brand identity for The Hair Collective. From the logo to the social strategy, every detail was intentional and aligned with our vision. I will be using her services again.”
— Victoria, The Hair Collective
“Almost Alice started as a small boutique, and Michaela helped me build a brand that truly reflected my style and values. Her design work and product photography elevated everything, helping my business stand out.”
— Autumn, Almost Alice
V. Studio 